Well Water
For World Vision
663 million people live without clean water.
World Vision provides it, but they were primarily known for child sponsorship – and the category was crowded with guilt-inducing imagery. Our brief was to show the true scale and impact of clean water while making people feel inspired instead of overwhelmed.
We turned a basic human right into a high-end consumer product: Well Water.
We marketed it as a "performance drink" that promised to make people stronger, smarter, and more productive – which is exactly what clean water does for the 663 million people who lack access. We treated the launch like a real brand rollout: teaser ads, a national TV spot, and bold digital billboards that made our claims impossible to ignore. Sampling events and influencer kits brought the "product" into the real world, with every touchpoint driving to a re-skinned World Vision site where people could donate to actual water projects.
Recognized by ADCC and Atomic Awards
