Now Is Your Time
For Seneca Polytechnic
When the world stalled, post-secondary stalled with it. Enrolment was down. Uncertainty was up. Prospective students were suddenly asking: Is now really the time?
Seneca’s Challenge Accepted platform had already positioned the school as a place for doers. In a pandemic, “challenge” meant something new—urgent, immediate, real. So we evolved it with one line.
Now Is Your Time.
Instead of talking about the future, we showed the present. Seneca alumni taking on real-world challenges. In hospitals, food banks, supply chains, newsrooms.
The work blended cinematic footage with raw phone captures, TikTok loops, and Instagram Live-style clips to create immediacy and texture. Every mix of media reinforced that challenges are happening now, and that Seneca equips students to meet them.
The result was a 9.4% increase in enrolment in a declining category—and a Bronze Effie.
Art Director: Jess Carter, Director: Kacper Larski
